Why Work With a CFP® Professional? If you were going to construct a building, would you use plans that were drawn-up by a friend or a relative? You would probably consult a licensed architect or an engineer. If you needed a medical procedure, would you choose just any doctor? More than likely, you would seek the services of a Board Certified doctor.Why would you accept any lesser standard when it comes to getting advice about your money? There is a big difference between someone who calls them self a "financial adviser" or a "financial planner" and a CFP Certificant. It's important that you know the difference. To learn more about why you should work with a CERTIFIED FINANCIAL PLANNER TM professional, and what is required to earn this mark of distinction, click on this CFP logo.